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"They may still include others from their own ethnic background in their dating pool, but they are also very open and willing to date people from other racial, ethnic backgrounds as well." Michelle Lam, a 29-year-old public relations professional from New York, fits this pattern, but reversely."I dated men who are not Asian and I had to explain all of our traditions including food (why do we eat moon cake, rice cakes, dim sum, the meaning behind oranges and red envelopes during holidays) and how come family will always be a priority," said Lam of her past experience of dating people from other cultures.
But today, "online dating has entered the mainstream, and it is fast shedding any lingering social stigma," the authors write. • A 2010 study of 6,485 users of a major online dating site found that men viewed three times more profiles than women did (597,169 to 196,363).
When Zhao Qinghua started 2Red Beans, an online dating website for Chinese Americans in 2011, she wanted the service to fill in the blank on the Internet dating market.
"I found many services were quite general when they do the matching, while Chinese Americans have certain preferences when they look for someone," said Zhao.
Behavioral economics has shown that the dating market for singles in Western society is grossly inefficient, especially once individuals exit high school or college, he explains.
"The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health," says Reis. Comparing dozens and sometimes hundreds of possible dates may encourage a "shopping" mentality in which people become judgmental and picky, focusing exclusively on a narrow set of criteria like attractiveness or interests.